Jack Links Sasquatch Joins Book Club to Appeal to Women

Screen shot of Jack Links new Spot appealing to women

We are back from vacation and found this in our in-box! A new Jack Link's Jerky campaign that targets women. Instead of people "Messin with Sasquatch," Sasquatch finds his way into otherwise domesticated situations, where his tendency to do things on his own terms wreaks more havoc than ever.

According to Carmichael Lynch, the ad agency responsible for the new campaign:

Nearly half of all jerky eaters are female. So how do you target this growing consumer segment? The obvious answer, of course: bring Sasquatch to the ladies. For the first time Jack Link's brand mascot Sasquatch finds himself solely in the company of women. And what better scenario than your average weekday book club. In a new spot from Carmichael Lynch, we say goodbye to crudités and make way for a new finger food, Jack Link's Turkey Jerky. The move from cucumber sandwiches to jerky brings Sasquatch out of the forest and into the well-appointed sitting room. Though as we discover, it may be the perfect snack for an afternoon soiree, but Sasquatch might be better left in the woods.

"Book Club" is one of nine commercials from Jack Link's newest campaign "Snackin' with Sasquatch." The 15-second Rocky Morton-helmed spots maintain all the irreverence that fans of the Effie-winning “Messin’ with Sasquatch” campaign love.

Carmichael Lynch has elevated the brand of Sasquatch and Jerky simultaneously. Thank you Carmichael Lynch for creating a lasting bond between brands and people.Watch the commercials for the new "Snackin' with Sasquatch" campaign Below:

BOOK CLUB


GAMING




GARAGE




CONFERENCE CALL




CARPOOL

Credits: 

Agency: Carmichael Lynch

Chief Creative Officer: Dave Damman

Associate Creative Director/Art Director: Brad Harrison

Senior Copywriters: Tim Blevins and William Bloomfield

Director of Integrated Production: Joe Grundhoefer

Senior Content Producer: Freddie Richards

Account Executive(s): Sofya Guterman

Account Director: Holly Wheeler

Production Company: MJZ

Director: Rocky Morton

Senior Executive Producer: Scott Howard

Producer: Donald Taylor          

Director of Photography: Mattias Rudh

Editing House: HutchCo Technologies

Editor: Jim Hutchins

Asst. Editor: Joaquin Machado

Executive Producer: Jane Hutchins

Post Production/Special Effects: Rabbit Content

Creative Director: Nick Losq

Executive Producer: Joby Barnhart

Producer: Lloyd Dsouza

Music House: Black Iris

Sound Designer: Francois Blaignan and Joel Waters

Audio Mix: Lime Studios

Mixer: Joel Waters

Click the following link to see our entire coverage of the Jack Links Sasquatch