Snackin' With Sasquatch: Sasquatch Not a Morning Person

Sasquatch mimicking his co-workers, drinkin' hot coffee at the office

We were fortunate enough to get this new batch of videos from the creative team behind Jack Link's Sasquatch. They are very generous to Bigfoot Lunch Club, as they should be, we've been bragging on them since 2008 (See our post appropriately titled Messin' W/ Sasquatch).

As a guy who used to be in the ad business myself, I appreciate the campaign on many levels. It's a tough needle to thread to capitalize on a successful campaign and make the the switch to grab an even larger audience while keeping it fresh. That's exactly what the new "Snackin with Sasquatch" campaign does though. They manage the exact same spirit and comedy with a slight twist towards the audience. Below you can read a brief description of each ad and then watch the ad itself. Oh don't forget, there's a healthy side to Jerky so Start Snackin' <-- They didn't pay me to say that, I'm just a good sport.

Sasquatch: possibly not a morning person.

In a new spot from Carmichael Lynch, Jack Link’s brand mascot, Sasquatch, is thrown into a typical routine at the office: the cup o’ morning Joe. Sasquatch, who’s used to quenching his thirst by gulping from babbling brooks (as opposed to scalding-hot liquids,) gets a bit of a harsh wake-up call. Now if he can just save his fellow co-workers from experiencing the same fate…

“Coffee Break” is one of nine commercials in Jack Link’s newest campaign “Snackin’ with Sasquatch.” The 15-second Rocky Morton-directed spots take Sasquatch out of the woods and place him into domesticated situations. Two additional spots also aired this week.

“Camouflage” demonstrates the three rules of basic gym etiquette: 1) always towel-off the machine 2) put the weights back where you found them 3) and always have a spotter. (Well, okay, one out of three.)

And finally, “Poker” shows us what happens when you forget the single, most-important card game strategy: always let the Sasquatch win.

Credits:
Agency: Carmichael Lynch
Chief Creative Officer: Dave Damman
Associate Creative Director/Art Director: Brad Harrison
Senior Copywriters: Tim Blevins and William Bloomfield

Director of Integrated Production: Joe Grundhoefer
Executive Content Producer: Freddie Richards
Account Executive(s): Sofya Guterman
Account Director: Holly Wheeler

Production Company: MJZ
Director: Rocky Morton
Senior Executive Producer: Scott Howard
Producer: Donald Taylor        
Director of Photography: Mattias Rudh
Editing House: HutchCo Technologies
Editor: Jim Hutchins
Asst. Editor: Joaquin Machado
Executive Producer: Jane Hutchins

Post Production/Special Effects: Rabbit Content
Creative Director: Nick Losq
Executive Producer: Joby Barnhart
Producer: Lloyd Dsouza

Music House: Black Iris
Sound Designer: Francois Blaignan and Joel Waters
Audio Mix: Lime Studios
Mixer: Joel Waters

London Trackway Revisited

Satellite with Lattitude and Longitude of London Trackway (click to enlarge) 

Going to revisit the London Trackway tomorrow with Toby Johnson and Thom Powell. 

The London Trackway  is the name of the 120-plus tracks, possible Bigfoot tracks, were discovered south of Eugene, Oregon in mid February 2012. These tracks were first discovered by Toby Johnson and his friend known as Tracker. Click the following link to read the official London Trackway Timeline.

Animal Planet's Finding Bigfoot has been filming the London Trackway episode for Season 3 since Sunday (8.18.2012) and I'm curious to see how the trackway story will translate into TV land. 

This was an opportunity for me to update my illustrated infographic. I noticed on my original drawing in my sketchbook I had a rough outline of the different soil layers. The sand, clay, and silt substrates. Its not a hundred percent accurate, of course, although I did cross reference with photos. I'm confident that the areas where the tracks cross the different substrates is accurate. As you can see Series A (pink) was almost all silt, while Series B (Lt. Blue) was mostly in a sandy substrate. 

A little additional substrate information (click to enlarge)

I'll let you know how it all goes when I get back home late tomorrow night.

Smithsonian: Yes, We’re Actually Still Looking for the Yeti

Smithsonian picked this pic not us, we assume its a Mogwai-Yeti Hybrid

The Smithsonian is no stranger to the topic of Bigfoot. In fact, in 1988, due to a high volume of inquiries on the subject of, The Smithsonian developed a formal Bigfoot response letter. That's what a movie like Harry and the Hendersons (1987) can do to 142 year old scientific institution. (click the following link to read Smithsonian's Formal Bigfoot Response Letter) 

Earlier this year they blogged about the Giganthepiticus, and acknowledged it was the best candidate for the null-hypothesis as a Bigfoot ancestor. the Blog was titled Did Bigfoot Really Exist? How Gigantopithecus Became Extinct. the irony is Dr. Jeff Meldrum commented on the article, and his comment was more fascinating then the article.

Smithsonian takes up Bigfoot again, actually the Yeti, because that's the reference Bryan Sykes from Oxford University uses. Below is a decent piece on Bryan Sykes Bigfoot/Yeti DNA research, or as it is officially called, "Oxford-Lausanne Collateral Hominid Project". If you really want to learn about the project we recomend a post we did earlier this week titled, "Everything You Didn't Know About the Bryan Sykes' Bigfoot DNA Research"

Yes, We’re Actually Still Looking for the Yeti

Posted By: Rose Eveleth 

Many scientists make their careers out of searching for the seemingly unfindable. The Higgs Boson, dark matter, the secret, hidden pieces of our universe. Other scientists search for things that probably aren’t real at all. Like yetis. Researchers are about to embark on a quest to determine once and for all whether or not Yetis exist.

That’s right, a Yeti hunt. It’s got a fancier name – the Oxford-Lausanne Collateral Hominid Project – but it’s a serious, scientific, Yeti hunt.

The project focuses on DNA analysis. They’re accepting submissions of samples from pretty much anyone who thinks they have evidence of a Yeti. People send the material in to them, where it’s tested for DNA. That DNA can tell them a whole lot about whether the mythical beast exists.

Now, there have in fact been DNA tests on supposed Yeti samples before. Every time they’ve come back as being human. But DNA techniques have gotten better, and the scientists are willing to give it one last go. Well, at least some of them. BBC Futures sums up the scientific atmosphere:

It is likely that the project is the biggest and most comprehensive attempt yet to probe suspected “remains”. “Nothing like this, on this level, has been done before,” says Richard Freeman from the Centre for Fortean Zoology in the UK. But therein lies the rub.  For people like Freeman who devote their lives to looking for these creatures, it is the biggest signal yet that after years out in the cold mainstream science is finally taking the seriously. But for some scientists, the whole venture is an embarrassing curiosity to be held at arm’s length.

One of the scientists involved in the project, Bryan Sykes, sees this as a catch all for those who claim science brushes them off. ““It’s one of the claims by cryptozoologists that science does not take them seriously. Well, this is their chance. We are calling for people to send us their evidence, and we will test it through DNA analysis,” he told the BBC.

This DNA evidence will certainly not be a nail in any sort of Yeti coffin. Even if they find no evidence whatsoever of the yeti, many will still believe. Last year, the Huffington Post reported that some scientists were “95 percent certain” that they had found evidence of the Yeti. Before that, bigfoot “researchers” asked people in California for money to test whether the creature left residue behind on a pickup truck.

Even the director of the International Cryptozoology Museum is skeptical of many of these claims. He told The Huffington Post:

“This does not seem to be any more than what you hear about from weekend excursions in North America that go out, discovering some hair of undetermined origin, calling it ‘Bigfoot hair,’ then locating some broken branches and piled trees, saying it was made by Bigfoot, and finding footprints that look like Sasquatch tracks. These are not ‘proof’ that would hold up, zoologically.”

But even for Sykes, the geneticist behind the project, this is all a bit far fetched. He’s not ruling out the possibility of a new species – we discover new species all the time, many of them quite large. But he acknowledges that there will need to be some evidence. The BBC says, “he is also keen to point out that he is not – nor intends to become – a cryptozoologist. ‘I don’t not want to become completely eccentric,’ he adds.”

SRC: http://blogs.smithsonianmag.com/smartnews/2012/08/yes-were-actually-still-looking-for-the-yeti/