Wednesday, July 18, 2012

Jack Links Sasquatch Joins Book Club to Appeal to Women

Screen shot of Jack Links new Spot appealing to women
We are back from vacation and found this in our in-box! A new Jack Link's Jerky campaign that targets women. Instead of people "Messin with Sasquatch," Sasquatch finds his way into otherwise domesticated situations, where his tendency to do things on his own terms wreaks more havoc than ever.

According to Carmichael Lynch, the ad agency responsible for the new campaign:
Nearly half of all jerky eaters are female. So how do you target this growing consumer segment? The obvious answer, of course: bring Sasquatch to the ladies. For the first time Jack Link's brand mascot Sasquatch finds himself solely in the company of women. And what better scenario than your average weekday book club. In a new spot from Carmichael Lynch, we say goodbye to crudités and make way for a new finger food, Jack Link's Turkey Jerky. The move from cucumber sandwiches to jerky brings Sasquatch out of the forest and into the well-appointed sitting room. Though as we discover, it may be the perfect snack for an afternoon soiree, but Sasquatch might be better left in the woods.

"Book Club" is one of nine commercials from Jack Link's newest campaign "Snackin' with Sasquatch." The 15-second Rocky Morton-helmed spots maintain all the irreverence that fans of the Effie-winning “Messin’ with Sasquatch” campaign love.
Carmichael Lynch has elevated the brand of Sasquatch and Jerky simultaneously. Thank you Carmichael Lynch for creating a lasting bond between brands and people.Watch the commercials for the new "Snackin' with Sasquatch" campaign Below:

BOOK CLUB


GAMING




GARAGE




CONFERENCE CALL




CARPOOL




Credits: 
Agency: Carmichael Lynch
Chief Creative Officer: Dave Damman
Associate Creative Director/Art Director: Brad Harrison
Senior Copywriters: Tim Blevins and William Bloomfield

Director of Integrated Production: Joe Grundhoefer
Senior Content Producer: Freddie Richards
Account Executive(s): Sofya Guterman
Account Director: Holly Wheeler

Production Company: MJZ
Director: Rocky Morton
Senior Executive Producer: Scott Howard
Producer: Donald Taylor          
Director of Photography: Mattias Rudh
Editing House: HutchCo Technologies
Editor: Jim Hutchins
Asst. Editor: Joaquin Machado
Executive Producer: Jane Hutchins

Post Production/Special Effects: Rabbit Content
Creative Director: Nick Losq
Executive Producer: Joby Barnhart
Producer: Lloyd Dsouza

Music House: Black Iris
Sound Designer: Francois Blaignan and Joel Waters
Audio Mix: Lime Studios
Mixer: Joel Waters

Click the following link to see our entire coverage of the Jack Links Sasquatch

Thursday, July 12, 2012

Giants Pitcher Brian Wilson Brings Bigfoot To ESPY Awards

Brian Wilson is not with just any Sasquatch, the Jack Link's Beef Jerky Sasquatch
You can tweet questions to the Jack Link's Sasquatch with the hashtag #Asksquatch see results below the article. 
By CONNOR ADAMS SHEETS
July 11, 2012 9:46 PM EDT 
San Francisco Giants pitcher Brian Wilson brought Sasquatch along as his date to the ESPYs Wednesday evening, shocking onlookers along the red carpet at the 20th-annual ESPN award ceremony. 
The always entertaining player did it up once again by bringing along some guy (or gal) dressed up as Bigfoot as his plus-one to the awards ceremony. Wilson tweeted about it before gracing the Los Angeles red carpet with their presence: 
"Who is my plus one? He is! @ESPYS‪#brosquatch‬," adding the following message later: "I'm rollin with Squatch all night, tweet me a question you want me to ask him.‪ #AskSquatch‬." 
It is most likely the first time that a yeti has been seen on the red carpet at any awards show, let alone the ESPYs, which can be a tame affair some years.

Wednesday, July 11, 2012

40th anniversary of Missouri's Bigfoot, the Momo

Christina Windmiller holds a Momo cast made by her father
On a summer afternoon 40 years ago (July 11, 1972) Terry, Wally, and Doris Harrison claimed to have seen the Momo. According to Wikipedia, Momo is the name of a local legend, similar to the Bigfoot, which is reported to live in Missouri. The name Momo is short for 'Missouri Monster' and it is reported to have a large, pumpkin-shaped head, with a furry body, and hair covering the eyes. First reported in July 1971, near Louisiana, Missouri by Joan Mills and Mary Ryan, Momo has been spotted up and down the Mississippi River. It is supposedly a large, 7 ft (~2.1 m) tall, hairy, black, manlike creature that eats dogs and emits a terrible odor.

While Doris Harrison still claims the Momo sighting was very real, there is retired school teacher, Priscilla Giltner, who thinks several of her pupils faked the whole thing. It is important to note she was out of town at the time of the 1972 sighting. You can watch her interview below and a in-depth story from the  Herald-Whig after that.



By RODNEY HART
Herald-Whig Staff Writer

LOUISIANA, Mo. -- Mention the word "Momo" around Louisiana these days, and you'll get everything from laughs to furrowed brows.
Some say it was a hoax perpetrated by several kids with active imaginations. Others swear it was a large ape-like creature (or creatures) that terrorized the small Mississippi River town 40 years ago this month.
One thing is for sure -- people remember the creature.
It was dubbed the "Missouri Monster," or Momo for short. It caused a huge uproar in the area and nationally as people searched for the creature. For years later, Louisiana businesses had celebrations like "Momo Days." Montgomery City native Bill Whyte, now based in Nashville and scheduled to perform July 28 at the Pike County Fair, even wrote a song about Momo.
The spot where it all started is near Ninth and Allen streets, right next to what is now called Star Hill. Back then it was called Marzum Hill, and the Harrison family lived right next to it.
The three young Harrison children, Terry, Walley and Doris, claimed to have seen a tall, dark and hairy creature. There was an awful smell coming from it, and it appeared to be holding a dead animal.
Doris Harrison Bliss was 15 during that summer of 1972, and she says Momo was real.
"I was in the bathroom cleaning the sink, and I looked up out the window and I saw it," Bliss said Tuesday afternoon from her Louisiana home. "I made my brothers come in, because they were scared to death."
When Edgar Harrison, their father, returned home that afternoon, he found brush beaten down where the children said the creature had been. In a 1985 interview with The Herald-Whig, Edgar Harrison claimed to have seen two creatures behind the house.
"It was almost like a human except it had black hair all over it," Harrison told Herald-Whig Staff Writer Edward Husar.
What followed were reports by many of seeing the monster, hearing strange noises and sniffing awful odors. Louisiana Police Chief Shelby Ward didn't believe in Momo, but with many gun-toting citizens crashing through undergrowth in the area, he became concerned and organized a 20-man search party eight days after the furor started.
Nothing was ever found.
More sightings were reported in areas around Louisiana, and media began arriving from around the country to report on the strange story. There was even a visit from a man who ran the Unidentified Flying Objects Bureau.
Clyde Penrod made a plaster cast of a strange footprint believed to be made by the monster. There is confusion about where the footprint was found -- his daughter, Christina Windmiller, says the three-toed footprint was located on the River Road that runs along the Mississippi River. Other reports said it was made on a nearby farm nearly a month after the creature, or creatures, were sighted.
"It's really nice to think that it (Momo) was real," Windmiller, who was a year old when the hysteria started, said. "But it probably wasn't."
Priscilla Giltner is a retired schoolteacher from Louisiana who thinks several of her pupils faked the whole thing. She won't mention their names, but she laughs when remembering.
"I had them in school, and one of them dressed up as Momo," Giltner says. "It was nothing in the world but a prank. They were up on Star Hill for whatever reason, and for whatever reason, God only knows, they decided to pull this trick.
"I really don't think they counted on anybody actually seeing them up there."
Giltner, whose husband, Donald, was the mayor of Louisiana from 2006 to 2010, says she was on a family vacation in Georgia when it all started. Her son went to get a newspaper, and they were astounded to see a big headline saying "Big Foot Has Found A Mate In Louisiana, Missouri."
Momo may not have been real, and it never was captured, but the resulting attention it brought to the sleepy river town in Pike County was nothing but good. Momo Days, the song about Momo and other events helped the town remember.
"There was even a Momoburger at the local Dairy Queen," Priscilla Giltner says. "It kind of sparked this town up. It's kind of our thing. We don't have much, but we do have Momo and nobody else can claim Momo but us."
The boys involved in the prank simply had active imaginations, the retired schoolteacher claims.
"I don't find anything wrong with what they did," she says.
The house where Doris Harrison Bliss lived with her now deceased parents and brothers was torn down last year, but the memories remain.
"I was harassed about it a lot at school, and I don't even like to talk about it," Bliss says. "But it's true. I wouldn't lie to you.
"I used to hate talking about it, because people made fun of me and stuff, but now, and you can pardon my French, they can kiss my (butt). I saw what I saw and I heard what I heard."
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